In order to protect consumers’ interest, the government has banned use of “dark patterns” on e-commerce platforms which intend to deceive customers or manipulate their choices. A gazette notification in this regard as “Guidelines for prevention and regulation of dark patterns” was issued on November 30 by the Central Consumer Protection Authority (CCPA) which is…
The Punjab State Power Corporation Ltd (PSPCL) has made a profit of Rs 564.76 crore for period ending September as against a loss of Rs 1,880.25 crore in the year-ago period. Under the Aam Aadmi Party (AAP) government led by Chief Minister Bhagwant Mann, the timely repayment of Rs 12,342 crore subsidy to PSPCL helped…
Indian shares hit fresh all-time highs on Monday, driven by financials and energy stocks as state election results boosted market momentum emerging from strong macroeconomic data and easing global interest rate expectations. The NSE Nifty 50 index rose as much as 1.65% to 20,602.50 points, notching a record high for second session in a row….
In the digital world, managing your reputation is essential. In this comprehensive guide brought to you by https://www.brandingexperts.com/ , we embark on the journey of “Decoding Reputation Management: Understanding What It Is and Mastering the How-To.” This Article delves into this evolution, highlighting the importance of digital tools, like AI, for keeping track of what’s…
In digital public relations, sometimes called online PR or internet PR, the goal is to increase traffic to a website’s mentions on social media and get quality backlinks through building connections with digital media outlets and influencers. It is crucial for both search engine optimization (SEO) and the process of building links. To survive in…
In digital marketing, content marketing is a critical element that goes beyond traditional SEO’s limits, becoming a pathway to holistic brand development. BrandingExperts.com believes that this strategy focuses on creating and promoting valuable, pertinent content designed to captivate a specific audience, thus driving increased website traffic, improving brand recognition, and nurturing a customer’s trust in…
To stay competitive and relevant, businesses must keep up with the latest trends. BrandingExperts.com BrandingExperts.com believes that this is particularly important for business-to-business (B2B) companies, which traditionally rely on conventional marketing methods to reach their target audience. However, with the emergence of digital marketing, many B2B companies are shifting their focus towards a more modern…
Recognizing the significance of preparedness, this article delves into the necessity of having a crisis management plan to protect and future-proof your brand. It’s not just about averting potential disasters; it’s about strategically navigating through them to maintain trust and integrity with your audience. The article aims to unfold the layers of crisis management, from…
The 14th Global Investment Immigration Summit at the Shangri-la Hotel in New Delhi on February 10, 2024 marked a significant milestone in India’s quest for international opportunities. The event witnessed a remarkable surge in attendees, indicative of the growing interest among Indian investors and High Net Worth Individuals (HNIs) in exploring avenues abroad. With a…
The first budget of Prime Minister Narendra Modi’s third term has been received with disdain by the newly-strengthened Opposition. While the Congress has been sharp in its criticism, its INDIA bloc allies have been unanimous that this is a “kursi bachao (save the chair)” budget. The term has been coined by Mamata Banerjee’s Trinamool Congress,…
